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exa.ai

Ready with a few material gaps

What should the prompt cover?

11 findings · 5 selected

Failures (3)

Warnings (8)

Task

What does exa.ai do and who is it for? Explain it back to me.

Waiting for the agent’s first step…

Critical access needs attention

These checks describe whether an ordinary agent can enter, read, and operate the public site.

  • Agents can reach the site

    Crawler access and bot defenses.

    2 / 2 passed
  • Core content is available

    Useful content remains accessible without a fragile browser-only path.

    1 / 2 passed
  • Navigation fails safely

    Redirects and missing pages give agents a recoverable path.

    1 / 2 passed
  • Controls are understandable

    Forms and interactive controls expose usable names and structure.

    2 / 2 passed

Evaluated surfaces have material gaps

The public website is always evaluated. Optional surfaces appear when the scan finds positive evidence that they apply.

Public website

Ready with gaps

82%

12 of 17 mature checks passed

API

Ready with gaps

79%

9 of 12 mature checks passed

Authentication

Needs work

63%

1 of 3 mature checks passed

MCP

Strong

89%

2 of 3 mature checks passed

Commerce

Strong

100%

1 of 1 mature checks passed

Fix these gaps first

Critical access gaps come first, followed by other applicable readiness gaps.

  1. 01

    Agent-friendly 404s

    Return a real HTTP 404 (or 410) status for nonexistent paths - never a 200 with your app shell, which makes agents believe every path exists. For full credit, give the 404 response a short markdown body pointing agents at your sitemap, llms.txt, or docs index. Verify with curl -s -o /dev/null -w "%{http_code}" https://yourdomain.com/some-path-that-does-not-exist - it must print 404.

    Critical access
  2. 02

    Content without JavaScript

    Server-side render your homepage so AI crawlers see meaningful content without JavaScript. Ensure an H1 and 500+ chars of text in raw HTML.

    Critical access
  3. 03

    JSON error responses

    Return structured JSON error responses with error codes, messages, and resolution hints. Agents can't parse HTML error pages.

    Other readiness checks
  4. 04

    Markdown content negotiation (acceptmarkdown.com)

    On the responses that serve text/markdown via Accept negotiation, add Accept to the Vary header (Vary: Accept, Accept-Encoding). Without it, CDNs can serve the cached HTML variant to an agent asking for markdown (or vice versa), depending on which variant landed in cache first.

    Other readiness checks
  5. 05

    Scoped permissions

    Declare scoped API permissions where machines can read them: named OAuth scopes in your OpenAPI security schemes, or scopes_supported in RFC 9728 protected-resource metadata. Prose descriptions of roles help humans, but agents need the machine-readable declaration to request least-privilege access.

    Other readiness checks

Audit the checks behind the score

Applicable evidence is grouped by how it contributes to this preview model. Bonus checks appear only when they add points.

Essential7 of 12 passed · 57.1 / 80 points
  • Content without JavaScriptPartial (67%)

    4912 chars with H1 but flat heading structure

    Recommendation

    Server-side render your homepage so AI crawlers see meaningful content without JavaScript. Ensure an H1 and 500+ chars of text in raw HTML.

  • Not blocked by bot detectionPassed

    Site accessible to 6 AI agent user-agents

    Recommendation

    Allowlist known AI agent User-Agents (ChatGPT-User, ClaudeBot, Google-Extended, DeepSeekBot) in your WAF or bot-detection rules.

  • Redirect hygienePassed

    No meta-refresh stubs, JavaScript-redirect stubs, or cross-domain hops across 6 checked pages

    Recommendation

    Replace meta-refresh and JavaScript-only redirects with real HTTP 301/302 redirects. Non-JS agents never execute location.href or wait for a meta refresh - they see only the stub page. Verify with curl -sI <url> - you should see a Location header, not a 200 with a near-empty body.

  • Content behind authPassed

    All 5 sampled pages are publicly readable (1 with substantive content)

    Recommendation

    Serve your content pages without a login wall. Agents cannot complete auth flows while browsing - a 401/403 or a login-form page is invisible content. Keep public documentation public; if some content must stay gated, publish an ungated summary so agents can still represent it.

  • OpenAPI spec publishedPassed

    OpenAPI spec found at https://api.exa.ai/openapi.json (version: 3.1.0)

    Recommendation

    Publish an OpenAPI (Swagger) specification at /openapi.json or /api/openapi.yaml. This is how agents understand your API surface automatically.

  • Markdown content negotiation (acceptmarkdown.com)Failed

    Not acceptmarkdown.com compliant: Accept: text/markdown returned text/html; charset=utf-8; Vary header missing Accept (got "rsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch")

    Recommendation

    On the responses that serve text/markdown via Accept negotiation, add Accept to the Vary header (Vary: Accept, Accept-Encoding). Without it, CDNs can serve the cached HTML variant to an agent asking for markdown (or vice versa), depending on which variant landed in cache first.

  • Agent crawler reachabilityPassed

    Reachable to all major AI crawlers - ChatGPT-User: reachable, ClaudeBot: reachable, Google-Extended: reachable, ora-agent: reachable, DeepSeekBot: reachable

    Recommendation

    Verify that major agent User-Agents can reach the homepage. If your WAF or bot rules block them, remove or narrow the blocking rule. Add an allow rule only when your security setup denies them by default.

  • OAuth 2.0 supportPassed

    OAuth authorization server metadata at https://auth.exa.ai (issuer=https://auth.exa.ai)

    Recommendation

    Implement OAuth 2.0 for API authentication. Publish your authorization server metadata at /.well-known/oauth-authorization-server.

  • Scoped permissionsPartial (40%)

    OpenAPI declares security schemes but no named OAuth scopes - agents get all-or-nothing access. Declare per-scope grants (e.g. read:*, write:*) in the spec.

    Recommendation

    Declare scoped API permissions where machines can read them: named OAuth scopes in your OpenAPI security schemes, or scopes_supported in RFC 9728 protected-resource metadata. Prose descriptions of roles help humans, but agents need the machine-readable declaration to request least-privilege access.

  • JSON error responsesFailed

    API does not return JSON error responses (or no API detected)

    Recommendation

    Return structured JSON error responses with error codes, messages, and resolution hints. Agents can't parse HTML error pages.

  • MCP resources exposedPassed

    MCP server exposes 1 resource(s) via resources/list

    Recommendation

    If your MCP server advertises the resources capability in its initialize handshake, make sure resources/list returns at least one resource. If you don't intend to expose resources, omit the capability - the check returns na with no penalty for tool-only servers. Quality of the resources you do return is scored separately by mcp-resource-quality.

  • Agent-friendly 404sPartial (50%)

    Nonexistent paths return a real HTTP 404. For full credit, include a short markdown body (site map links, where to look next) so agents can recover.

    Recommendation

    Return a real HTTP 404 (or 410) status for nonexistent paths - never a 200 with your app shell, which makes agents believe every path exists. For full credit, give the 404 response a short markdown body pointing agents at your sitemap, llms.txt, or docs index. Verify with curl -s -o /dev/null -w "%{http_code}" https://yourdomain.com/some-path-that-does-not-exist - it must print 404.

Recommended18 of 24 passed · 17.1 / 20 points
  • Developer resource discoverabilityPassed

    Agent discovered 2 developer-resource types by name (OpenAPI spec, MCP server) across 5 pages

    Recommendation

    Make your developer resources (API docs, OpenAPI spec, auth docs, webhooks, MCP server) discoverable by name. Publish them at predictable URLs, list them in llms.txt, and include your product name in page titles and headings so search engines surface them for name-based queries.

  • Brand name discoverabilityPartial (33%)

    exa.ai appears once in brand-name search results for "Exa agent tools" (position #5 out of 6)

    Recommendation

    Make sure a clean search for your brand name returns your own domain in the top results. If it does not, your brand may be too generic, conflict with a more established term, or not yet indexed. Strengthen brand-name search by claiming consistent NAP across listings, earning press mentions that link to the canonical domain, and avoiding redirect chains that mask the apex domain in search results.

  • Sitemap existsPassed

    Valid sitemap found at https://exa.ai/sitemap.xml with 1699 entries

    Recommendation

    Add a valid XML sitemap at /sitemap.xml listing all indexable URLs. Include lastmod dates and keep it under 50MB.

  • JSON-LD structured dataPassed

    Rich JSON-LD identity: Organization with name, description, url, and sameAs/logo/address (2 block(s))

    Recommendation

    Add JSON-LD structured data to your homepage using the identity type that matches your site - SoftwareApplication for products, Organization or LocalBusiness for companies, Person for personal sites, Article for blogs - with name, description, url, and type-appropriate fields (offers, sameAs, author) so AI can parse your identity programmatically.

  • Pricing info accessiblePassed

    Pricing page found at /pricing

    Recommendation

    Make pricing discoverable - add a /pricing page or include pricing as schema.org/Offer structured data, so agents can find it without scraping a marketing page.

  • Public API/docs linked from homepagePassed

    Documentation site found at https://exa.ai

    Recommendation

    Publish API documentation at a discoverable URL (/docs, /api, /developers). Include authentication, endpoints, and example requests.

  • Agent instruction / when-to-usePassed

    When-to-use guidance found in llms.txt

    Recommendation

    Tell agents when to reach for you: add a 'when to use this' section to your llms.txt (or a dedicated agent-instructions file) that names your best-fit use cases and how an agent should call you. Be specific about the jobs you are right for - generic marketing copy does not read as guidance.

  • Metadata completenessPassed

    All metadata signals present: canonical URL, lang="en", og:image, og:type

    Recommendation

    Add all four signals to your homepage: , , , and . Agents use these for entity resolution and attribution.

  • Organization schema completenessPartial (50%)

    Organization schema found but missing: contactPoint, address

    Recommendation

    Add Organization JSON-LD that includes both contactPoint (with email/phone and contactType) and address (PostalAddress). This lets AI verify your business legitimacy and answer contact queries.

  • Trust anchor pagesPassed

    All trust anchor pages verified: About, Contact, Privacy

    Recommendation

    Publish real /about, /contact, and /privacy pages with at least 500 characters of content each. These are the pages AI agents check to verify your business is legitimate before recommending you.

  • Page token budgetPassed

    All 2 measured pages fit an agent context budget (largest ~1K tokens)

    Recommendation

    Keep each page's extracted text under ~100K characters (~25K tokens) so it fits an agent's context window without truncation. Split oversized reference pages into focused per-topic documents and link them from an index. Check a page with curl -s <url> | wc -c and remember agents read the extracted text, not the raw HTML.

  • Code fence validityPassed

    Code fences balanced across 1 markdown document

    Recommendation

    Close every fenced code block (``` or ~~~) in your served markdown. CommonMark treats everything after an unclosed fence as code, so an agent parsing the document silently loses the rest of it. Count fence lines per file - the total must be even.

  • Developer portalPassed

    Developer portal found at https://exa.ai

    Recommendation

    Create a developer portal at /developers with API keys, documentation, quickstart guides, and a sandbox environment.

  • Public API with reachable endpointsPassed

    Documented REST API detected; endpoints require authentication (API key / OAuth), which is expected for agent access. Best-of-protocols score: 7/7.

    Recommendation

    Expose a public REST or GraphQL API. AI agents need programmatic access - not just a web UI - to integrate with your product.

  • Agent onboarding frictionPartial (50%)

    Onboarding signals described but not verified live: free tier available, self-serve key generation, sandbox/test environment, zero-auth access

    Recommendation

    Offer a free tier or trial, self-serve API key generation, and a sandbox environment. Agents can't fill out 'contact sales' forms.

  • MCP server / manifestPartial (67%)

    Verified MCP server in registry with usage (Smithery, exa, 9181 uses, verified) but no live protocol handshake - add /.well-known/mcp for full credit.

    Recommendation

    Build an MCP (Model Context Protocol) server exposing your API as tools. Use Streamable HTTP transport for full score. This lets Claude, ChatGPT, and other AI agents call your product natively.

  • Rate limit response headersFailed

    No REST rate-limit headers found on probed endpoints

    Recommendation

    Return standard rate-limit headers on your API responses (the RFC RateLimit headers, plus Retry-After on a 429) so agents can self-throttle in real time, and document the conventions alongside your API.

  • REST typed error modelPassed

    OpenAPI defines a typed error schema in components.schemas and 4xx/5xx responses reference it

    Recommendation

    Document your error responses in your OpenAPI spec: give 4xx and 5xx responses a typed error schema (or use RFC 9457 application/problem+json). A consistent error object with a machine-readable code and a human-readable message lets agents handle failures without guessing.

  • REST versioning / deprecation policyPassed

    API versioning strategy found (URL versioning) with sunset/deprecation markers documented

    Recommendation

    Declare a versioning policy agents can rely on: version your API (in the URL path or a version header) and publish how you signal deprecation (a Sunset/Deprecation header or a documented timeline). Agents avoid integrating against a surface that can change without warning.

  • CLI tool availablePassed

    CLI tool found on PyPI: exa-cli

    Recommendation

    Publish an official CLI tool on npm, PyPI, or Homebrew. A CLI lets agents and developers script interactions with your product without building API integrations from scratch.

  • REST response schema coveragePassed

    98% of operations define typed response schemas, 98% use application/json

    Recommendation

    Define typed JSON response schemas for every endpoint in your OpenAPI spec. Agents rely on these to know what fields they will get back; missing or partial schemas force trial-and-error.

  • API schema complexity analysisPartial (50%)

    REST: schema found (63 operations) but only 86% of operations are described

    Recommendation

    Make your API spec self-describing: a unique operationId and a description on every operation, typed parameters, and response schemas. For GraphQL, a fully typed schema with a documented cost or rate limit reads best.

  • Function calling compatibilityPassed

    Compatible: 63/63 ops with IDs, 62/63 with typed schemas

    Recommendation

    Ensure API endpoints have unique operation IDs, typed schemas, and descriptions compatible with LLM function-calling formats.

  • MCP resource qualityPassed

    1/1 resources read with valid mimeType and non-empty content

    Recommendation

    Ensure every resource returned by resources/list reads cleanly via resources/read: declare a valid mimeType, return non-empty content, and make sure any URIs in the content resolve. Broken or empty resources break agent UX silently.

Bonus signals29 positive · +5 points
  • NPM/PyPI SDK packagePassed

    NPM package found: exa-js - "Exa SDK for Node.js and the browser"

    Recommendation

    Publish a JavaScript/TypeScript SDK package on npm so developers can integrate your API programmatically. In package.json set repository to your source repo and homepage to your product domain - these links are how agents confirm the package is your official SDK rather than a third-party tool with a similar name.

  • Listed on skills.shPassed

    8 official skills published on skills.sh - 2,224 total installs (skills.sh/exa-labs)

    Recommendation

    Publish agent skills on skills.sh so AI agents can discover your product's capabilities. Create a SKILL.md in your GitHub repo and register it with 'npx skills add'. See skills.sh/docs.

  • ChatGPT app listedPassed

    Found in ChatGPT app directory: "Exa"

    Recommendation

    Submit your app to the ChatGPT apps / connectors directory (the apps-in-ChatGPT surface) so ChatGPT users can discover and use your product.

  • MCP well-known discoveryPartial (50%)

    MCP server at https://exa-52.subdirectory-docs.mintlify.me/docs/mcp - consider adding /.well-known/mcp for standard discovery

    Recommendation

    Serve your MCP server at /.well-known/mcp, publish a server-card.json at /.well-known/mcp/server-card.json, or reference it in llms.txt so agents can discover it automatically without manual URL input.

  • Sitemap freshness (lastmod)Passed

    100% of 500 sampled sitemap entries carry lastmod; newest is 7 day(s) old

    Recommendation

    Add dates (W3C datetime, e.g. 2026-08-01) to your sitemap entries and update them when content actually changes. Aim for lastmod on at least half your entries with the newest within the last year. Verify with curl https://yourdomain.com/sitemap.xml | grep lastmod.

  • llms.txt existsPassed

    Found the llms.txt at https://exa.ai/llms.txt.

    Recommendation

    Create an llms.txt file at your domain root (/llms.txt) - the AI equivalent of robots.txt. Write at least 100 characters of real content: what your product is, what it does, and links to your key docs. Then verify it with curl https://yourdomain.com/llms.txt - you should see your text, not HTML. If your app returns its homepage for every URL (common with single-page apps), add a static file route so the raw text is served. A placeholder with just a heading earns no credit.

  • llms.txt formattingPassed

    The llms.txt is well-formatted: 191 lines with markdown links, 25,967 characters in total.

    Recommendation

    Format your llms.txt as a navigation index: start with a markdown heading, include markdown links to deeper resources, and keep it under 30,000 characters. If you have more to say, move long-form content into /llms-full.txt or per-section files (e.g. /docs/llms.txt, /api/llms.txt) and link to them from the main index.

  • Skills.sh skill qualityPassed

    Rich skills.sh presence - 8 skills, 2,224 installs. Agents can understand capabilities in depth

    Recommendation

    Expand your skills.sh presence with multiple skill repos covering different use cases. Add descriptive skill names, clear SKILL.md files, and organize by capability area.

  • JSON-LD entity linking (sameAs)Passed

    Strong entity linking via sameAs: linkedin.com, github.com

    Recommendation

    Add sameAs links in your JSON-LD structured data pointing to your Wikipedia page, Wikidata entry, GitHub org, and social profiles. This helps AI disambiguate your brand from similarly named entities.

  • llms.txt links resolvePassed

    All 5 probed llms.txt links resolve to real content

    Recommendation

    Make every link your llms.txt declares resolve to real content. Verify each one with curl -L <url> - you should see the linked document, not your homepage. If your app returns the homepage shell for unknown paths (common with single-page apps), a 200 status is not proof: check the body. Fix or remove any dead link; agents that follow the index treat a broken link as a dead end.

  • MCP tool descriptionsPassed

    All 3 tools on docs MCP have detailed descriptions (>= 30 chars)

    Recommendation

    Add detailed descriptions (>= 20 chars) to every MCP tool. Agents use these to decide which tool to call - vague descriptions lead to wrong tool selection.

  • MCP parameter schemasPassed

    3/3 tools on docs MCP have parameter schemas

    Recommendation

    Define inputSchema with typed properties and required arrays for each tool. Agents need schema info to construct valid tool calls without guessing.

  • MCP server identityPassed

    docs MCP identifies as "Exa" v1.0.0 with instructions

    Recommendation

    Set server name, version, and instructions in your MCP server's initialize response. Instructions help agents understand your server's purpose and constraints.

  • MCP tool listingPassed

    docs MCP exposes 3 tool(s) - focused docs surface

    Recommendation

    Expose 3+ tools via your MCP server's tools/list endpoint. Cover your core API surface - agents need tools for read, write, and search operations.

  • MCP tool namingPassed

    All 3 tool names follow consistent convention, descriptive, and non-generic

    Recommendation

    Use consistent naming conventions (snake_case or camelCase) for all MCP tools. Names should be descriptive (>= 4 chars) and not generic (avoid 'run', 'get', 'do').

  • MCP auth mechanismPassed

    docs MCP is public - correct posture for documentation surface

    Recommendation

    Protect your MCP server with OAuth 2.0 authentication. Publish authorization server metadata at /.well-known/oauth-authorization-server for automatic agent auth flows.

  • MCP error handlingPassed

    docs MCP returns structured JSON-RPC errors with code and message

    Recommendation

    Return structured JSON-RPC errors (with code and message) when agents call invalid tools or pass bad arguments. Don't crash or return empty responses.

  • MCP modern transportPassed

    docs MCP uses modern Streamable HTTP transport

    Recommendation

    Upgrade your MCP server from legacy SSE to Streamable HTTP transport. Streamable HTTP is the current standard and supports bidirectional communication.

  • WebMCP supportPartial (50%)

    WebMCP mentioned in documentation at /docs but not implemented on homepage

    Recommendation

    Expose in-page tools via WebMCP, the W3C draft standard for browser-resident AI agents. Add toolname and tooldescription attributes to your action forms - they survive into server-rendered HTML, so scanners and agents can see them - and register richer tools from client-side JS with document.modelContext.registerTool() (navigator.modelContext is the deprecated pre-Chrome-150 alias). Chrome ships WebMCP in 157 after the 149-156 origin trial.

  • REST pagination patternPassed

    Cursor-based pagination found in OpenAPI spec response schemas or query parameters

    Recommendation

    Use a consistent, documented pagination shape on your list endpoints (cursor-based preferred) and define the pagination fields in your OpenAPI response schemas, so agents can page through results without guessing the shape.

  • Multi-language SDK packagesPartial (67%)

    SDK packages found in npm, pypi

    Recommendation

    Publish official SDK packages across multiple language ecosystems (npm, PyPI, Go modules, RubyGems). Auto-generate them from your OpenAPI spec using tools like openapi-generator. For each package set the project URL or homepage to your product domain (package.json repository/homepage, PyPI Home-Page or project_urls, RubyGems homepage_uri) - this is how agents verify the package is your official SDK.

  • MCP tool annotationsPassed

    docs MCP: 3/3 tools have behavioral annotations

    Recommendation

    Add behavioral annotations (readOnlyHint, destructiveHint) to your MCP tools. Agents use these to avoid destructive actions without user confirmation.

  • MCP server-card.jsonPassed

    MCP server card found at https://docs.exa.ai/.well-known/mcp/server-card.json (2 tools advertised)

    Recommendation

    Publish a server card at /.well-known/mcp/server-card.json describing your MCP server. Required fields: name, description, version, serverUrl, tools[]. This lets agents preview your server before opening a transport connection.

  • REST batch / bulk endpointPassed

    Batch endpoint found in OpenAPI spec (/batch path)

    Recommendation

    Offer a batch endpoint that accepts an array of operations in one request, documented in your spec, so an agent acting on many items can do it in bulk instead of looping one call at a time.

  • Native interactive controlsPassed

    117 native controls, 0 non-native div-soup affordances (100% native).

  • Accessible names on controlsPassed

    113/117 interactive elements have a computable accessible name (97%).

  • Accessibility-tree injection safety (bonus)Passed

    No hidden instruction text detected in accessibility-tree attributes or off-screen content.

  • MPP payment protocolPassed

    MPP 402 challenge found at POST https://api.exa.ai/search with 5/5 required params

    Recommendation

    Implement the Machine Payments Protocol so agents can pay for premium resources over HTTP 402. Return a complete WWW-Authenticate: Payment challenge - the full set of standard MPP parameters, not just the bare scheme - and advertise x-payment-info in your OpenAPI spec so agents can discover it.

  • x402 payment protocolPassed

    x402 payment challenge at POST https://api.exa.ai/search (v2)

    Recommendation

    Implement x402 payment protocol so AI agents can pay for API access via HTTP 402. x402 uses PAYMENT-REQUIRED/PAYMENT-SIGNATURE/PAYMENT-RESPONSE headers with Base64-encoded JSON. Add a /discovery/resources endpoint for agent discovery.

Inspect the underlying audit

The complete Ora audit uses evidence from the scan on . After applying changes, run another scan from the homepage to refresh these recommendations.

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Source: Ora API

Snapshot 2026-08-24T01-25-58-092Z